Maximizing Property Value with Navigo® Digital Signage: Unlocking Revenue Through On-Screen Advertising

In today's dynamic commercial real estate landscape, property managers are constantly looking for innovative ways to boost revenue and increase the value of their assets. One such opportunity lies within the very walls of their properties—through Navigo® Digital Signage. More than just a wayfinding or informational tool, Navigo® doubles as virtual real estate—a digital canvas offering prime advertising space that can generate high-margin passive income.

Navigo® as a Premium Advertising Platform

With its vivid high-resolution displays and strategic placement throughout commercial buildings, Navigo® provides the perfect platform for displaying paid advertisements directly to tenants, visitors, and passersby. From lobbies to elevators, Navigo® screens can capture high daily impressions, making them highly desirable for advertisers seeking targeted, hyper-local marketing opportunities.

Benefits for Property Management Companies

Monetizing ad space with Navigo® is a win-win. Here’s why property managers should capitalize on this capability:

• New Revenue Stream: Monetize unused screen time to generate consistent, passive income.

• Attract Local Businesses: Create partnerships with local retailers, service providers, and professionals eager to reach building occupants.

• Enhanced Property Value: Properties offering digital advertising are perceived as modern and tech-forward, making them more attractive to tenants and investors.

• Flexible Programming: Easily schedule and rotate ads alongside building content, maintaining relevance without sacrificing functionality.

• Scalable Model: Expand advertising programs across multiple properties to grow profits exponentially.

Recommended Advertising Pricing Matrix

To help property managers confidently enter the world of digital signage advertising, Navigo® offers a recommended pricing matrix based on screen coverage and ad visibility:

Pricing Variables to Maximize ROI

To optimize earnings while offering value to advertisers, property managers should consider implementing these flexible pricing strategies:

• Frequency Discounts: Encourage longer commitments (e.g., 10% off for 4-week bookings).

• Rotation Packages: Rotate multiple ads in the same slot every 10 seconds for increased exposure.

• Daypart Pricing: Charge more for high-traffic periods such as mornings, lunch, and evenings.

• Location-Based Premiums: Higher rates for signage in lobby entrances, food courts, or high-foot-traffic areas.

• Animated or Video Ad Premiums: Add value by charging extra for dynamic or multimedia ads.

Start Monetizing Your Screens

Navigo® Digital Signage transforms ordinary displays into revenue-generating assets. By offering scalable, tiered ad space, property managers can diversify income streams, modernize the tenant experience, and build a sustainable advertising ecosystem—all within their own buildings.

To learn more or to receive your customized advertising pricing template, contact your Navigo® representative today.