Large indoor and outdoor facilities such as museums and amusement parks require adequate signage because it is essential to help their visitors find their way and learn more about attractions or displays. While traditional signage gets the job done, many museums and amusement parks are transitioning to digital signage.
What are some applications of digital signage for these areas of interest? What are the benefits of digital signage over traditional signage? In this article, we will discover the answers to these questions.
So, how exactly can museums and amusement parks use digital signage? To put it simply, they can use digital signage in any way that they use traditional signage, but with additional benefits. Let’s go more into detail on how digital signage can be used in both museums and parks:
Wayfinding Signage
One of the more common applications of digital signage in a setting like a museum or amusement park is wayfinding signage. Wayfinding signage can be in the form of interactive maps and directories and also can have the technology to give directions on a user’s phone. This is particularly helpful because it lessens the stress and confusion of trying to navigate large places without getting lost. A cool feature of digital signage is that there are many widgets and options for improving user experience such as interactive maps that users can explore, dynamic content, and information that can be changed in real-time.
Interactive and Dynamic Signage
Another application of digital signage in museums and parks is dynamic and interactive signage. This can come in the form of immersive exhibits and informative multimedia content. A great example of dynamic signage in a museum is the floor-to-ceiling video screens in the Statue of Liberty Museum in New York Harbor that show videos about the past, present, and future of the Statue of Liberty. Dynamic and interactive signage like that example helps visitors become immersed in the exhibit or information being presented and creates a unique experience for visitors.
Emergency Alerts and Timely Information Delivery
One of the unique features of digital signage is that information can be updated in real time, allowing places like museums and parks to display time-sensitive information and update it at any time. This is especially useful in emergencies because businesses can send emergency alerts to all of their digital signage in real-time. It is also useful for just generally updating information on displays and exhibits as they change over time.
Now that we know some of the applications of digital signage in museums and amusement parks, you may be wondering what the benefits of digital signage are and if it is worth investing in. Let’s answer that question now. Here are the benefits of digital signage for museums and parks:
Ease of use: Digital signage can help visitors with many different problems, and it would not be able to work as intended if it was confusing to use. That is why digital signage is highly user-friendly and easy to use, oftentimes featuring interactive maps and content.
Efficient: Sticking to the topic of usability, digital signage can also help visitors explore attractions and find where they need to go more efficiently. This will create a more positive user experience, which can increase your chances of retaining a customer.
Stunning Visuals: Digital signage allows museums and parks to display stunning visuals for their visitors. Much like the gigantic video boards in the Statue of Liberty Museum, you can display any image, video, or content you want. Having eye-catching visuals can also help draw attention to certain areas or displays and can bring exhibits to life.
Increase visitor safety: Since digital signage allows visitors to get updated information in real-time, it is a crucial factor in ensuring the safety of your visitors. With digital signage, you can send out emergency alerts and other information to keep your visitors informed and safe.
Boosts business performance: One of the biggest benefits from using digital signage in museums and parks is that it helps boost business performance. Efficient wayfinding signage and engaging digital displays improve user experience which will encourage visitors to come back to your business again.
Now you know some of the applications of digital signage in museums and amusement parks, as well as the benefits that digital signage has for these industries. Interested in learning more about digital signage and how it can help your business? Give us a call at 800-692-4830 or contact us online and let us know how we can help.
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