In today’s world, there are always new technologies being developed daily that business owners can use to their advantage. Digital signage is a modern tool for businesses looking to enhance communication, streamline operations, and engage customers and employees effectively.
If you have been looking into digital signage for your business, it can be overwhelming to research all of the information you need to be able to choose the right software that aligns with your business goals. In this article, we'll explore the goals and purposes of digital signage, types of digital signage available, considerations for purchasing software, and ways to utilize digital signage in the workplace.
Before we can explore more about digital signage and how to choose the right software for you, it is important to understand the goal or purpose of using it in the first place. Digital signage can serve many purposes within a business, ranging from providing wayfinding signage to promoting sales or events. Here are some uses of digital signage:
Customer Engagement
One of the main purposes of digital signage is to enhance the customer experience. Through digital signage, businesses can provide interactive displays, advertisements, and real-time information to their customers. Having this technology creates a memorable experience for your customers and can even push a customer to make a purchase.
Brand Promotion
With all types of businesses, your branding plays a large role in how people view your company. But with technology advancing, static content has become boring to customers. In fact, some customers may not even notice static signage. Digital displays can be used to showcase your brand and products in an eye-catching and memorable way. Because digital signage has the technology to display dynamic content, businesses can have multiple ads or promotions cycling in real time.
Employee Communication
Besides providing enhanced customer experience, digital signage can also benefit your business internally. Improve internal communication by displaying important updates, news, and announcements for employees. This will make communication much more efficient and accessible.
Operational Efficiency
Streamline processes such as visitor management and scheduling with interactive digital signage. This also frees up certain human resources to be able to better serve your customers.
So, what do you do with this information? To get a better direction of where to go, let’s take a look at the different types of digital signage that are available on the market.
To get a better idea of what digital signage software would be right for your business, it is important to know the different types of digital signage. There are several types of digital signage available to suit different business needs:
Interactive Signage
Interactive signage offers touch-enabled displays for customer engagement, wayfinding, and information retrieval. This type of digital signage is good for a wide range of industries from hospitality to retail.
Video Walls
Video walls are large displays composed of multiple screens that provide an immersive experience. Video walls can be found in places like museums and amusement parks. Video walls help create a unique and memorable experience for your visitors, creating a lasting impression on them.
Kiosks
Self-service stations allow users to complete tasks such as ticketing, ordering, and check-ins. An example of this is McDonald’s self-ordering kiosks. While visitors do not have to strictly use the self-order kiosks, it gives them another option for ordering food if the lines are long to the cashiers. This enhances the visitor experience, creating a positive association with their visit.
All the types of digital signage available on the market play big roles in enhancing the customer experience, but not all types of digital signage software will work equally well across all industries. There are some factors that you need to consider when looking at your options.
When selecting digital signage software for your business, there are some important factors that you need to consider to make sure that you choose the best fit for your business. Here are some factors that you should consider:
Budget
Budget is perhaps the most important factor because it will determine what digital signage software you go with. Determine your budget for digital signage and look for software options within your price range. Be sure to factor in any costs for hardware, installation, maintenance, and content creation.
ADA Compliance
In today’s world, it is important to ensure your digital signage software adheres to the Americans with Disabilities Act (ADA) requirements. This includes features such as high-contrast text, audio descriptions, and other accessibility options.
Static vs. Interactive
Choose between static and interactive digital signage based on your business needs. Interactive displays offer more engagement but may require additional hardware and software. Make sure to stay conscious of your budget when looking at this factor, as some features may cost more than others.
Ease of Changing Content
To get the most out of your digital signage, look for software that allows you to easily update and manage content remotely. A user-friendly interface will save you time and effort when refreshing displays.
Choosing the Right Provider
Select a reputable provider with experience in digital signage solutions. Consider customer support, training, and ongoing maintenance services offered by the provider.
To give you a better idea of how you can implement and use this technology in your business, let’s talk more about ways to utilize Navigo® digital signage in the workplace.
Wondering how you can use digital signage in the workplace? Navigo® Digital signage can transform your workplace in several ways:
Employee Updates
Perhaps one of the most helpful aspects of digital signage is how it can improve internal communications. With digital signage, you can keep employees informed about company news, events, and announcements with real-time displays. This helps cut down on confusion and miscommunication within the workplace.
Scheduling Meeting Rooms
Digital signage can be used to manage meeting room bookings and availability. Even seemingly small things such as this still make a huge difference with efficiency and internal communications.
Visitor Management and Sign-In
Digital signage software has the ability to streamline visitor check-ins and provide guests with directions and information. This can help businesses across all industries create a more efficient guest check-in process. Giving guests the ability to check themselves in and out will allow staff to attend to more specific needs of their guests.
Entertainment/Engagement - Video Walls
Create immersive experiences with video walls displaying engaging content. Having unique experiences for your guests will create a lasting impression and can become your advantage over your competitors.
Directories and Wayfinding for Large Companies
With the help of digital wayfinding signage and directories, you can help employees and visitors navigate large offices. Providing interactive directions and maps will create a stress-free wayfinding experience, reducing stress for your employees and guests alike.
Digital signage offers numerous benefits for businesses, from enhancing communication to improving operational efficiency. By carefully considering your business needs and choosing the right software provider, you can unlock the full potential of digital signage for your business. We would be glad to help guide you in the right direction.
Explore itouchinc.com for more information on our solutions or contact us for needs unique to your property or project.
