How Commercial Real Estate Properties are Leveraging Digital Signage 5 minute read | Updated October 22, 2024 Commercial office properties are increasingly incorporating digital building directories, digital signage, and video walls into their environments to create more dynamic, engaging spaces that cater to both tenants and visitors. These technologies are designed to streamline communication by offering real-time updates, such as building announcements, emergency alerts, and tenant information, ensuring everyone stays informed. Additionally, they boost the overall functionality of the building by providing interactive wayfinding, customizable branding opportunities, and even new revenue streams through advertising, all while enhancing the aesthetic appeal and user experience of the property. How Properties are Using Digital Signage 1. Digital Building Directories Wayfinding: Digital directories are replacing traditional static signs to offer real-time information about the layout of the building, office locations, and services available within the property. These interactive screens can be updated remotely, ensuring accurate and timely information for tenants and visitors. Customizable Interface: Office buildings can customize the digital directories to display tenant logos, contact details, and even promotional content, enhancing branding and professional appearance. Accessibility: Many of these systems include features like touchscreens and multiple language options, making navigation easier for all users, including those with disabilities. 2. Digital Signage Internal Communication: In multi-tenant properties, digital signage is used to broadcast important updates, events, or announcements to tenants. This could include building maintenance updates, emergency alerts, or community news. Advertising and Monetization: Property owners often sell or lease digital signage space to local businesses or tenants, offering a new revenue stream. Advertisements, local promotions, or tenant-specific content can be displayed on screens in high-traffic areas. Lobby Enhancements: Digital signage is also used in building lobbies to enhance aesthetic appeal or create a more engaging space. Content can range from abstract art to news feeds or live social media walls. 3. Video Walls Impressive Visual Appeal: Video walls, often used in large lobbies or entryways, create a dynamic, engaging environment. They display content like welcome messages, artistic visuals, or even interactive maps that captivate visitors. Multi-Purpose Use: Video walls can serve a variety of functions, from showing real-time data dashboards for property management to live streaming events. In some cases, these walls are used for internal corporate communications, reinforcing company culture and messaging. Tenant Branding: In properties with anchor tenants or major corporate clients, video walls can be used to showcase tenant branding, major milestones, or company-related content, adding to the property’s prestige and creating a more tailored experience for top clients. Benefits for Property Management Centralized Control: All these systems (directories, signage, and video walls) can be managed remotely, reducing operational overhead and making it easy to update or customize content. Energy Efficiency: Many modern digital displays are energy-efficient and offer brightness control that adjusts based on ambient light, which can help reduce energy costs. Real-Time Updates: Property managers can communicate instantly with tenants and visitors, pushing out urgent information or updates quickly. The Key Takeaway Incorporating digital building directories, signage, and video walls into commercial office properties is no longer just a trend—it's a strategic investment that enhances tenant and visitor experiences, improves operational efficiency, and opens up new revenue streams. By offering real-time updates, customizable branding, and visually engaging content, these technologies transform how buildings function and communicate with their occupants. As more properties adopt these innovative solutions, they not only streamline day-to-day interactions but also create more dynamic, inclusive, and future-ready environments that cater to the evolving needs of modern businesses. Explore itouchinc.com for more information on our solutions or contact us for needs unique to your property or project.
Commercial office properties are increasingly incorporating digital building directories, digital signage, and video walls into their environments to create more dynamic, engaging spaces that cater to both tenants and visitors. These technologies are designed to streamline communication by offering real-time updates, such as building announcements, emergency alerts, and tenant information, ensuring everyone stays informed. Additionally, they boost the overall functionality of the building by providing interactive wayfinding, customizable branding opportunities, and even new revenue streams through advertising, all while enhancing the aesthetic appeal and user experience of the property.
Wayfinding: Digital directories are replacing traditional static signs to offer real-time information about the layout of the building, office locations, and services available within the property. These interactive screens can be updated remotely, ensuring accurate and timely information for tenants and visitors.
Customizable Interface: Office buildings can customize the digital directories to display tenant logos, contact details, and even promotional content, enhancing branding and professional appearance.
Accessibility: Many of these systems include features like touchscreens and multiple language options, making navigation easier for all users, including those with disabilities.
Internal Communication: In multi-tenant properties, digital signage is used to broadcast important updates, events, or announcements to tenants. This could include building maintenance updates, emergency alerts, or community news.
Advertising and Monetization: Property owners often sell or lease digital signage space to local businesses or tenants, offering a new revenue stream. Advertisements, local promotions, or tenant-specific content can be displayed on screens in high-traffic areas.
Lobby Enhancements: Digital signage is also used in building lobbies to enhance aesthetic appeal or create a more engaging space. Content can range from abstract art to news feeds or live social media walls.
Impressive Visual Appeal: Video walls, often used in large lobbies or entryways, create a dynamic, engaging environment. They display content like welcome messages, artistic visuals, or even interactive maps that captivate visitors.
Multi-Purpose Use: Video walls can serve a variety of functions, from showing real-time data dashboards for property management to live streaming events. In some cases, these walls are used for internal corporate communications, reinforcing company culture and messaging.
Tenant Branding: In properties with anchor tenants or major corporate clients, video walls can be used to showcase tenant branding, major milestones, or company-related content, adding to the property’s prestige and creating a more tailored experience for top clients.
Centralized Control: All these systems (directories, signage, and video walls) can be managed remotely, reducing operational overhead and making it easy to update or customize content.
Energy Efficiency: Many modern digital displays are energy-efficient and offer brightness control that adjusts based on ambient light, which can help reduce energy costs.
Real-Time Updates: Property managers can communicate instantly with tenants and visitors, pushing out urgent information or updates quickly.
Incorporating digital building directories, signage, and video walls into commercial office properties is no longer just a trend—it's a strategic investment that enhances tenant and visitor experiences, improves operational efficiency, and opens up new revenue streams. By offering real-time updates, customizable branding, and visually engaging content, these technologies transform how buildings function and communicate with their occupants. As more properties adopt these innovative solutions, they not only streamline day-to-day interactions but also create more dynamic, inclusive, and future-ready environments that cater to the evolving needs of modern businesses.
Explore itouchinc.com for more information on our solutions or contact us for needs unique to your property or project.
