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Attracting Tenants with a Strong First Impression
When paired with the right content strategy, digital signage adds value to a property while also positioning it as forward-thinking and tenant-focused.
1. Welcome & Branding Opportunities
Use digital displays to greet prospective tenants by name during tours, display promotional videos, or highlight the building’s amenities. This personal touch and professional presentation can significantly influence first impressions.
2. Showcase Available Spaces
Turn vacant spaces into a visual experience by using digital displays in the lobby or building common areas to showcase high-quality photos, floorplans, virtual walkthroughs, or even tenant testimonials.
3. Highlight Local Amenities
Display real-time local maps, dining options, transportation access, and nearby services to help prospective tenants visualize their daily experience in your location.
Retaining Tenants with Useful, Tenant-Focused Content
Once tenants move in, digital signage becomes a vital tool for communication and convenience—helping to build a sense of community and operational efficiency.
1. Real-Time Building Updates
Keep tenants informed about maintenance schedules, holiday hours, or emergency alerts. Real-time updates via digital signage help reduce confusion and keep everyone on the same page.
2. Tenant Recognition
Celebrate tenant milestones, anniversaries, or awards by highlighting them on shared screens in lobbies or elevator banks. Recognition like this fosters goodwill and strengthens relationships.
3. Events & Community Building
Promote on-site events such as networking mixers, wellness activities, or local pop-ups to enhance the tenant experience and encourage interaction between businesses.
4. Smart Directory & Wayfinding
Interactive touchscreen directories help visitors easily locate businesses within the building. When frequently updated and branded properly, they demonstrate an ongoing commitment to tenant success and satisfaction.
5. Transportation & Commuter Support
With add-ons like TransitAccess®, provide real-time transit schedules, rideshare pickup info, parking availability, and traffic updates to support tenant employees' daily commutes.
Why It Works: The Tenant Experience Is Everything
At the heart of tenant attraction and retention is the tenant experience. Digital signage allows property managers to communicate more effectively, respond quickly to tenant needs, and create a modern environment that reflects the innovation and convenience today’s businesses expect.
By consistently delivering helpful, relevant, and well-designed content, you show that your property is not only up to date—but also attentive, proactive, and invested in the long-term success of its tenants.
Digital Signage with Navigo: Built for Property Managers
With Navigo digital signage software, property managers have full control over signage content through a user-friendly, cloud-based content management system. Whether you manage one building or multiple across a portfolio, you can:
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Schedule and automate messaging
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Update tenant directories in real-time
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Incorporate live data like news, weather, and traffic
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Customize content per location or screen
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Add modules like TransitAccess for enhanced tenant services
The Key Takeaway
For property managers, digital signage is more than just a modern upgrade—it’s a strategic asset. When used thoughtfully, it becomes a key tool for attracting new tenants, improving daily operations, and retaining long-term commercial occupants. With the right platform like Navigo, you're not just adding screens to your building—you're enhancing the entire tenant experience.
Explore itouchinc.com for more information on our solutions or contact us for needs unique to your property or project.
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