How to Rebrand Signage Across Multiple Sites

The Process of Rebranding Signage

3 minute read |  Updated October 15, 2024

 

Rebranding is an important step for any company aiming to update its image, align with new values, or adopt a more modern identity. When an organization has multiple locations, rebranding signage becomes more complex and requires careful planning and execution. In this blog, we will walk you through the essential steps to successfully rebrand signage across multiple sites.

 

The Process of Rebranding Signage

Rebranding involves more than just changing logos; it's about creating a consistent new image across all touchpoints, including physical signage. When going through a rebranding, there is a lot that can go wrong. 

Misprints, signage that doesn’t meet compliance, and failing to replace some signs, are just a couple of issues that can happen during a signage update. To ensure success in your signage rebranding efforts, make sure to have a plan to minimize what could go wrong.

 

Follow these steps to ensure a seamless rebranding process across all locations.

 

Create an Implementation Plan 

Start by creating a thorough plan that includes timelines, responsibilities, and budget allocations for each site. Make sure your goals are realistic and consider potential challenges in managing multiple locations. Assign key personnel to oversee the rebranding process at each site.

 

Take Inventory of Signs and Content that Need Replacing

Before making any changes, it's important to take inventory of all the signage across your locations. This includes both exterior and interior signage, such as building directories, digital signs, wayfinding tools, and promotional displays. Understanding the scope of what needs to be replaced will help streamline the process.

 

Check Compliance and Building Regulations

Each location may have unique compliance requirements, including local building codes and accessibility regulations. It's important to make sure that your new signage meets these rules, especially in highly regulated industries like healthcare or government buildings. This is a critical step to avoid expensive mistakes or delays.

 

Openly Communicate with Managers, Leaders, and Staff

When rebranding signage, it's important to not only change the visuals but also to ensure that your team is aligned. Communicate openly with managers, leaders, and employees across all locations. Keep everyone informed about the timelines, the reasons behind the rebrand, and what they can expect during the process. Clear communication will reduce confusion and help the project run smoothly.

 

Find a Signage Implementation Partner

It's important to select a partner that specializes in large-scale signage projects and comprehends the complexities of multi-location businesses. They should be capable of providing assistance with design, fabrication, installation, and maintenance.

While a plan is essential, rebranding your signage can still be a costly and time-consuming process. Thankfully with the help of technology, there is a better way. 

 

The Modern (and Easy) Way of Rebranding Signage at Multiple Locations

In the past, updating signage across multiple sites required physical updates for each location. However, modern technology has made this process much easier. One effective solution is digital signage, especially when powered by cloud-based systems like Navigo®. 

With cloud-based digital signage software, organizations can change signage content anytime and from anywhere with just a few clicks. Instead of sending teams to each location to manually swap out signs, a company can simply update the content remotely. This flexibility is a game-changer for businesses with multiple sites that need to implement rebranding quickly and consistently.

 

Key advantages of using cloud-based digital signage for rebranding:

• Instant Updates: Change signage across all locations simultaneously without delays.

• Consistency: Ensure that every location displays the same branding, messaging, and information.

• Cost-Effective: Save money on printing, labor, and materials by using digital solutions.

• Scalability: Whether you have 5 locations or 50, digital signage can scale with your business.

• Real-Time Control: Modify content in real-time based on promotions, events, or changes in branding.

 

The Key Takeaway

Rebranding signage across multiple locations doesn’t have to be a complex, drawn-out process. With digital signage solutions like Navigo®, companies can quickly and easily update their brand identity with just a few clicks. Beyond rebranding, digital signage offers long-term benefits such as centralized control, cost savings, and enhanced brand consistency, making it an ideal solution for businesses with multiple sites.

 

Explore itouchinc.com for more information on our solutions or contact us for needs unique to your property or project.