Implementing Digital Signage In A Corporate Facility

Digital Signage for Corporate Offices

7 minute read |  Updated August 13, 2024

Digital signage is a great investment for organizations wanting to modernize their facility, improve their brand’s perception, and create more engaging communications and experiences. However, poorly implemented digital signage can lead to frustration, and cost a company more than it is worth. 

Is your organization considering digital signage but want to ensure this investment meets your goals and generates a positive ROI? If yes, then take the time to understand the implementation process so that your organization can plan properly. 

The information below highlights the implementation and installation process along with other things to consider. If you’d prefer to speak with someone directly about the process, reach out to our team of digital signage experts. 

 

Weighing the Pros and Cons

In a moment we are going to discuss the implementation process and things to consider before implementing digital signage, but if you are in the early stages of exploring digital signage, it’s important to understand the pros and cons of it. 

 

Pros: 

• Enhanced communications

• Modernizes a facility

• Provides a professional appearance

• Offers interactive capabilities and remote management

• Creates an easy way to update signs and communications throughout the facility

Cons:

• The initial implementation requires investment

• There is a risk of technical issues

• Signage content and updates require personnel 

 

Digital signage is a great way to modernize a facility and create an improved visitor experience. Digital signage is also found to be more engaging and can improve communications throughout a facility. But with any infrastructure upgrade, the success of the investment relies heavily on proper planning and implementation. 

As a leading digital signage provider, we understand the importance of proper planning when he comes to implementing digital signage. And we want to help you do just that. 

 

Implementing Digital Signage

As a facility manager, owner of the building, or board member, it’s important to understand the implementation process to ensure success and a positive ROI for your digital signage long-term. 

We help organizations upgrade their systems all the time after they invest in digital signage with other companies then realize their software is not adequate for their needs. 

Below, we will lay out the steps for implementation to ensure success with your investment. 

 

Create Goals for Digital Signage

The first step - define the goals or purpose for implementing digital signage. If you've already established the why, feel free to move on to the next step. 

Having a purpose will ensure you or your team makes the right selections when it comes to hardware, software, and choosing a provider. Here are some of the top reasons corporate facilities invest in digital signage. 

 

Improving corporate image

Digital signage can create a visual impact that better impresses clients and reinforces a modern corporate image. With the use of high-resolution graphics videos and animations, corporate facilities can create a more engaging and professional environment. 

 

Reinforcing Brand consistency across multiple locations

Managing a consistent brand image across a number of locations can be difficult especially when it comes to branding or signage changes. Utilizing digital signage allows remote management from one source and can help create a unified look across all locations. If new messaging needs to be communicated or brand imagery is updated, these changes can be made instantaneously across all facilities with remote management. 

 

Enhancing communication

Digital signage allows for instant updates and dynamic content delivery. For example, a company can quickly broadcast emergency alerts, display real-time data dashboards, or share important announcements across multiple locations simultaneously. 

 

Decrease signage maintenance costs

Printing brochures, maps, and regularly updating traditional signage can be costly financial and in terms of manpower. Digital signage allows corporate facilities to replace the printed materials with a cost-effective digital solution that decreases print costs and minizes manpower when it comes time for a signage change. While the initial investment in digital signage hardware and software can be substantial, it often pays off in the long run.

 

What are your company’s goals? While the goals listed above are common ones, your organization may have a completely different focus. What’s important is knowing your organization’s goals and creating a strategy around those goals.

 

Pre-Implementation Considerations 

Once you define the goals your organization wants to achieve with digital signage, you will want to create a strategy around how it can help achieve those goals. Many organizations want to dive right into purchasing digital signage but there are many things to consider first. 

 

• Types of Digital signage to utilize

• The Layout of digital displays across the facility

• Designs of the kiosks and content needed for the signage

• Hardware and software costs

• Timeline expectations

• Compliance needs

• Training for staff

 

Rolling out digital signage is a process and takes careful consideration. Without taking the time to plan small meaningful details can be overlooked leading to costly issues or updates down the road. 

If you’re wondering what could go wrong, learn from a company we had recently worked with. The ITS team was hired to install a number of displays purchased by the client and install our Navigo® software. Everything was ready to go until a member of the compliance team informed the team who purchased the displays that they did not meet compliance for digital communications. This not only set the organization’s installation date back, but it also left them with a number of expensive digital displays they could not use. 

Don’t let this or a number of other issues stop your organization from having a successful digital signage installation. 

 

The Implementation process

Once all the planning is complete and your organization fully understands its needs, it’s time to install your digital signage. Knowing this process is helpful for establishing expectations and preparations for a successful installation. Here are the steps for implementing digital signage. 

 

Site survey

By the time your organization decides to make the investment in digital signage you likely already know exactly where to place the displays. A site survey, however, takes a more indepth look at what is required to install the signage in those locations. Is there a power source, is the lighting good, are there space constraints or potential issues that should be addressed before the installation process?  

 

Installation

Once placement and needs are confirmed, the digital displays can be installed. First, the base is installed ensuring plenty of room for the cabling and display to fit well. Once the base and/or kiosk is in place the digital display can be installed and connected to the power. The next step is for the digital signage software to be installed onto the displays. Lastly, testing is a non-negotiable. All digital signage should be thoroughly tested to ensure proper function of all features. 

 

Training

After installation your team should have thorough training on how to utilize the software and expectations of digital signage use. While access should be limited to only essential personnel, many employees should be trained on how to use the digital signage software. This includes training for both internal updates and the client-facing aspects so they can help visitors when they are in need of assistance. 

 

Continued usage and optimization

Digital signage implementation is not over after installation. As an organization, you should monitor engagement and interactions. You should also test different ways to utilize the digital signage to continue getting the most out of your new investment. 

 

Ready to get started?

As your organization begins planning for your digital signage investment, make sure to work with a partner who can answer all of your signage questions. There are many digital signage companies and software vendors available to choose from but few will help your organization plan each step of the implementation process. 

At ITS, we help our clients every step of the way. From planning and designing to installation and training employees on how to use the signage software, we do it all. 

If you are looking for a digital signage partner who not only offers the hardware and software solutions but can help you create the optimal experience, then give us a call. Our team will gladly walk you through the process and help you explore the digital signage solutions available to your organization. You can call us directly or contact us online.

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