Maximizing Branding And Visibility With Digital Building Directories and Signage

Content Strategies for Digital Building Directories and Signage

8 minute read |  Updated October 14, 2024

 

In the digital age, commercial and residential properties are increasingly leveraging digital building directories and strategically placed digital signage to boost branding visibility for their management companies and promote the amenities and features of the building. This shift not only enhances the tenant and visitor experience but also creates a dynamic platform for marketing and engagement. Here’s a look at the types of content properties can feature to make the most of these digital assets.

 

1. Property Branding and Identity

One of the primary objectives of digital directories and signage is to reinforce the management company’s brand. Effective branding can be achieved through:

• Company Logos and Color Schemes: Ensure that the logo and visual branding (colors, fonts) of the management company are consistent across all digital platforms.

• Mission Statements and Slogans: Displaying a concise mission statement or tagline can communicate the ethos of the company.

• Showcasing Awards and Recognitions: If the property or management company has received industry awards or recognitions, display them prominently to build credibility.

• Management Team Introductions: Featuring photos and short bios of the management team builds trust and creates a personal connection with tenants.

 

2. Interactive Directories and Wayfinding

Traditional static directories can be transformed into interactive, user-friendly wayfinding systems that enhance the tenant and visitor experience:

• Interactive Tenant Listings: Instead of a simple list of tenant names, allow visitors to search for tenants by industry, company size, or other attributes.

• Interactive Maps and Routes: Enable visitors to find the most efficient routes to specific offices, amenities, or parking spaces through touch-screen wayfinding systems.

• ADA-Friendly Features: Make directories accessible to all, including voice guidance or screen magnification for those with disabilities.

 

3. Promoting Building Amenities

Highlighting building amenities is a great way to demonstrate the value proposition of the property to prospective tenants and visitors:

• Fitness Centers, Cafés, and Lounges: Use high-quality images and video footage to showcase available amenities. Include operating hours, upcoming promotions, or exclusive tenant benefits (e.g., discounts or memberships).

• Conference and Meeting Rooms: List availability and booking options for shared spaces such as conference rooms, business centers, or event venues.

• Green Spaces and Sustainability Features: Promote rooftop gardens, LEED certifications, or any eco-friendly features of the property to attract environmentally conscious tenants.

• Parking Information: Highlight parking options, including valet services, electric vehicle charging stations, and bicycle storage facilities.

 

4. Event Listings and Community Engagement

Digital signage is a perfect tool to build a sense of community within the property:

• Tenant Events and Workshops: Feature upcoming networking events, lunch-and-learn sessions, or wellness workshops to encourage tenant engagement.

• Local Attractions and Events: Promote nearby events, restaurants, or cultural attractions to make the property feel integrated into the larger community.

• Seasonal or Holiday Announcements: Update signage to reflect upcoming holidays, property closures, or special decorations to create a festive atmosphere.

 

5. Real-Time Updates and Alerts

Leveraging digital signage to display real-time information can significantly improve communication and responsiveness:

• Weather and Traffic Updates: Providing live updates on weather conditions, public transit schedules, and local traffic keeps tenants and visitors informed and prepared.

• Emergency Notifications: In case of emergencies, such as building evacuations or safety protocols, digital signage can be a critical communication tool.

• Maintenance and Facility Updates: Notify tenants of ongoing maintenance, cleaning schedules, or any temporary service disruptions within the building.

 

6. Tenant and Visitor Testimonials

Displaying testimonials from current tenants or visitors can boost the property’s credibility and appeal to potential renters:

• Short Video Clips: Feature interviews with tenants about their positive experiences with the building or management services.

• Written Testimonials: Rotate written quotes or case studies from satisfied tenants, especially those that highlight unique features or amenities.

• User-Generated Content: Encourage tenants to share their own photos or experiences of the property on social media, and feature those on digital displays.

 

7. Local Partnerships and Advertisements

Monetize your digital signage by forming local partnerships and featuring strategic advertisements:

• Local Businesses: Offer advertising space for local restaurants, cafes, or service providers that cater to your tenant demographic.

• Co-Branded Promotions: Partner with nearby fitness centers, gyms, or entertainment venues to provide exclusive deals or discounts to tenants.

• Sponsored Content: If your building is part of a larger mixed-use development, showcase retail or restaurant tenants within the property to encourage foot traffic.

 

8. Art and Digital Displays

Elevate the ambiance of your property with digital art installations or dynamic displays:

• Rotating Art Exhibitions: Use the digital signage to feature rotating digital art installations or exhibitions, possibly sourced from local artists.

• Interactive Displays: Consider incorporating interactive digital art that visitors can engage with directly, such as motion-sensitive installations.

• Seasonal or Themed Visuals: Update the digital displays to reflect seasonal changes, such as spring florals or winter landscapes, adding a touch of visual elegance to the building’s atmosphere.

 

9. Sustainability and Energy Savings

Lastly, digital signage can be used to promote sustainability initiatives and energy-saving measures:

• Energy Usage Dashboards: Provide tenants with real-time data on the building’s energy consumption, water usage, and recycling efforts.

• Green Certifications and Achievements: Highlight any certifications the building has earned (such as Energy Star or LEED certifications) to appeal to eco-conscious tenants.

• Tips for Tenants: Use digital signage to encourage tenants to participate in green initiatives, such as reducing energy consumption or participating in building-wide recycling programs.

 

The Key Takeaway

Digital building directories and signage are powerful tools that can elevate property branding while delivering a better tenant and visitor experience. From interactive directories to real-time updates and targeted advertisements, the key is to balance utility and engagement. By strategically leveraging these platforms, properties can create a connected, modern, and appealing environment that reflects well on the management company while enhancing the overall experience for those who interact with the building.

 

Explore itouchinc.com for more information on our solutions or contact us for needs unique to your property or project.