Maximizing Revenue with Navigo® Digital Signage 3 minute read | Updated December 18, 2024 In today's fast-paced, visually-driven world, digital signage has become a powerful tool for property managers looking to enhance tenant and visitor experiences while generating additional revenue. Navigo® digital signage not only provides a seamless and engaging way to share information but also offers property managers a lucrative opportunity: selling advertising space to local and regional businesses. Here’s how you can leverage Navigo® digital signage as a revenue source and what types of businesses are primed to benefit from out-of-home (OOH) advertising. The Revenue Opportunity of Digital Signage Advertising Digital signage offers a unique advantage over traditional static signage—dynamic, eye-catching displays that can showcase a rotating selection of advertisements. For property managers, this means: Monetizing High-Traffic Areas: Locations such as building lobbies, elevators, hallways, or shared amenities see significant foot traffic. Digital signage in these spaces is prime real estate for advertisers. Flexible Ad Campaigns: Navigo® allows you to offer various advertising packages, such as time-based (e.g., peak hours) or duration-based (e.g., weekly, monthly) placements. Data-Driven Insights: Advanced analytics can help you track impressions and engagement, providing valuable data to attract advertisers and justify premium pricing. Types of Businesses That Benefit from OOH Advertising OOH advertising is particularly effective for businesses looking to reach local audiences or build brand awareness. Here are some common types of businesses that invest in digital signage advertising: Retail Stores: Local boutiques, malls, and big-box stores can use digital signage to promote sales, events, or new arrivals. Restaurants and Cafés: Highlighting special offers, seasonal menus, or new locations is a key strategy for the food and beverage industry. Healthcare Providers: Clinics, dental offices, and wellness centers can advertise services or seasonal health campaigns. Real Estate Companies: Property managers and agents can use signage to showcase available units, upcoming open houses, or real estate services. Entertainment Venues: Theaters, sports venues, and event organizers often use OOH to promote upcoming shows, games, or events. Professional Services: Businesses like law firms, accounting firms, and tech services can increase local visibility through targeted ads. Steps to Implement Advertising on Navigo® Digital Signage Identify Your Audience: Understand the demographics and preferences of the people who frequent your property. This will help you attract advertisers whose products or services align with your audience. Develop an Advertising Strategy: Create tiered pricing packages, define ad rotation policies, and establish guidelines for acceptable content. Reach Out to Local Businesses: Partner with businesses in your community, emphasizing the benefits of advertising in high-visibility, high-traffic areas. Leverage Navigo® Features: Use the platform’s intuitive interface to schedule ads, integrate them with building information, and track performance metrics. Maintain Content Balance: Ensure ads do not overwhelm the primary purpose of the signage, which is to provide helpful and engaging information to tenants and visitors. The Key Takeaway Navigo® digital signage is more than just an information tool; it’s a versatile platform that can turn your property into a revenue-generating hub. By offering advertising opportunities to local and regional businesses, you not only enhance your property's value but also strengthen its connection to the community. With thoughtful planning and execution, property managers can unlock the full potential of Navigo® and create a win-win scenario for all stakeholders involved. Explore itouchinc.com for more information on our solutions or contact us for needs unique to your property or project.
In today's fast-paced, visually-driven world, digital signage has become a powerful tool for property managers looking to enhance tenant and visitor experiences while generating additional revenue. Navigo® digital signage not only provides a seamless and engaging way to share information but also offers property managers a lucrative opportunity: selling advertising space to local and regional businesses. Here’s how you can leverage Navigo® digital signage as a revenue source and what types of businesses are primed to benefit from out-of-home (OOH) advertising.
Digital signage offers a unique advantage over traditional static signage—dynamic, eye-catching displays that can showcase a rotating selection of advertisements. For property managers, this means:
Monetizing High-Traffic Areas: Locations such as building lobbies, elevators, hallways, or shared amenities see significant foot traffic. Digital signage in these spaces is prime real estate for advertisers.
Flexible Ad Campaigns: Navigo® allows you to offer various advertising packages, such as time-based (e.g., peak hours) or duration-based (e.g., weekly, monthly) placements.
Data-Driven Insights: Advanced analytics can help you track impressions and engagement, providing valuable data to attract advertisers and justify premium pricing.
OOH advertising is particularly effective for businesses looking to reach local audiences or build brand awareness. Here are some common types of businesses that invest in digital signage advertising:
Retail Stores: Local boutiques, malls, and big-box stores can use digital signage to promote sales, events, or new arrivals.
Restaurants and Cafés: Highlighting special offers, seasonal menus, or new locations is a key strategy for the food and beverage industry.
Healthcare Providers: Clinics, dental offices, and wellness centers can advertise services or seasonal health campaigns.
Real Estate Companies: Property managers and agents can use signage to showcase available units, upcoming open houses, or real estate services.
Entertainment Venues: Theaters, sports venues, and event organizers often use OOH to promote upcoming shows, games, or events.
Professional Services: Businesses like law firms, accounting firms, and tech services can increase local visibility through targeted ads.
Identify Your Audience: Understand the demographics and preferences of the people who frequent your property. This will help you attract advertisers whose products or services align with your audience.
Develop an Advertising Strategy: Create tiered pricing packages, define ad rotation policies, and establish guidelines for acceptable content.
Reach Out to Local Businesses: Partner with businesses in your community, emphasizing the benefits of advertising in high-visibility, high-traffic areas.
Leverage Navigo® Features: Use the platform’s intuitive interface to schedule ads, integrate them with building information, and track performance metrics.
Maintain Content Balance: Ensure ads do not overwhelm the primary purpose of the signage, which is to provide helpful and engaging information to tenants and visitors.
Navigo® digital signage is more than just an information tool; it’s a versatile platform that can turn your property into a revenue-generating hub. By offering advertising opportunities to local and regional businesses, you not only enhance your property's value but also strengthen its connection to the community. With thoughtful planning and execution, property managers can unlock the full potential of Navigo® and create a win-win scenario for all stakeholders involved.
Explore itouchinc.com for more information on our solutions or contact us for needs unique to your property or project.
