Unlocking Creativity with Digital Signage: A New Era of Real Estate Displays 8 minute read | Updated December 27, 2024 In the world of property management and real estate, digital signage is rapidly becoming more than just a reading board or a tool for static messaging or basic wayfinding. It's an innovative platform that provides endless opportunities for creative content to enhance the building experience for tenants, visitors, and employees. By utilizing digital displays, property managers can transform traditional spaces into dynamic, interactive environments that engage and inform in real-time. From interactive tenant directories to multimedia presentations, digital signage offers the "real estate" for creativity to flourish. Navigo® Cloud-based Content Management System (CMS) amplifies this creative potential by enabling remote management, real-time updates, and pre-planned content scheduling, all in one seamless platform. This article explores how digital signage provides the space for creative multimedia content and how Navigo®’s cloud platform maximizes its benefits. The Creative Potential of Digital Signage Digital signage allows property managers to think beyond simple messages, offering a wide range of content types that enhance user engagement and provide valuable information. The following are examples of how digital signage can be used to display creative, dynamic, and interactive content in commercial properties, office buildings, and mixed-use spaces: Interactive Tenant Listings Imagine a digital directory at the entrance of a building where visitors can access detailed tenant information by simply scanning a QR code. These interactive listings can feature company websites, videos showcasing business profiles, and slideshow presentations with key offerings. Property managers can update tenant listings remotely, keeping the information current without the need for physical revisions. Employee and Tenant Profiles Digital displays can be used to showcase employee and tenant profiles, highlighting the people behind the businesses and building a stronger sense of community. This could include photos, bios, and contact details, or even brief video introductions. These profiles foster engagement and help tenants feel more connected to the space they work in. Multimedia Presentations and Animations Create vibrant, multimedia presentations and animations that highlight building features, events, or tenant promotions. Whether it’s showcasing the latest building amenities, upcoming events, or simply creating a visually appealing environment, digital signage offers the flexibility to use dynamic animations and videos that would be impossible with static displays. Music Playlists For common areas or lounges, property managers can create curated music playlists to enhance the atmosphere. These can be displayed alongside other content or accessed via a QR code. Music can tie into different themes (e.g., ambient sounds for relaxation or upbeat tunes for high-energy spaces) to complement the building’s environment. Historical Facts and Trivia Adding an educational touch to your digital signage can be as simple as displaying interesting historical facts or trivia about the building, its location, or the industry. This could also extend to tenant anniversaries or milestones, building historical moments, or local cultural facts, making the space more engaging and memorable. Sustainability Information With growing interest in sustainability, digital signage can serve as a tool for promoting building energy usage and eco-friendly initiatives. Real-time data on energy consumption, water usage, or recycling programs can be displayed on screens, educating tenants and encouraging sustainable behaviors. Transit Access and Real-Time Information Integrating TransitAccess® software into digital signage allows property managers to display real-time transit schedules, updates, and alerts. This can include bus, subway, or bike share information tailored to the building’s location, helping tenants and visitors easily plan their commutes. Holiday Themes and Observances Digital signage can bring a festive atmosphere to the property with rotating holiday themes, decorations, or greetings for national holidays and observances. From seasonal décor for Christmas and Halloween to commemorations of National Health Day or Earth Day, digital signage makes it easy to update visuals for each occasion. Inspirational Biophilic Designs and Nature Content Biophilic design—incorporating elements of nature into the built environment—can be brought to life on digital screens. Displaying calming nature imagery such as forests, oceans, or mountain landscapes, or even short clips of natural environments, can create a serene, restorative atmosphere for tenants. Nature-inspired designs can also include statistics about the health benefits of biophilic design, adding a layer of wellness to the space. Quotes and Employee Spotlights Inspirational quotes and employee spotlights can be integrated into the digital display schedule, providing an uplifting and motivating environment. Whether it’s a weekly “Employee of the Month” highlight or a daily motivational quote, this content fosters a positive culture within the building. Food Truck Menus and Deli Specials For properties with food trucks or on-site delis, digital signage is an ideal medium to display daily menus, specials, and location updates. QR codes can be added for easy access to digital ordering systems, or to encourage social media engagement for foodies looking to try something new. Local Merchant Coupons and Paid Advertising Digital signage can also generate revenue by offering local merchants the opportunity to advertise their products or services. Through paid advertising, digital screens can display coupons, discounts, and promotions from nearby businesses. This creates a mutually beneficial relationship between property managers and local merchants, while adding value for tenants. Health and Wellness Information Displaying health and wellness tips—such as fitness challenges, nutritional advice, or mental health resources—can add value to the tenant experience. Digital signage can share updates on building wellness programs, fitness class schedules, or even provide reminders for flu shots and health screenings. The Power of Navigo® Cloud: Pre-Planning, Scheduling, and Real-Time Updates One of the most powerful features of Navigo®'s cloud-based CMS is the ability to pre-plan and schedule display content well in advance. Property managers can set up content for days, weeks, or even months ahead, ensuring that displays are always up-to-date and aligned with building events, holidays, or business initiatives. Using Navigo®, content scheduling can be customized by day, time, and screen location. This ensures that the right content is displayed at the right time, optimizing tenant engagement. For example, you might schedule work announcements or important reminders to appear in the mornings, while entertainment content or health tips might be shown in the afternoon or evening. Additionally, Navigo® allows for real-time updates across all displays, making it easy to make last-minute changes. If there’s an unexpected event—such as an urgent maintenance notice or a special announcement for a tenant—property managers can update the displays remotely, without the need to visit each building or manually replace physical signage. The Key Takeaway Digital signage is much more than just a way to display static information—it’s a powerful tool for creativity, engagement, and communication. By offering property managers the ability to display dynamic, interactive, and multimedia content, digital signage transforms buildings into living, breathing spaces that engage tenants and visitors in new and exciting ways. Whether it's showcasing tenant profiles, promoting sustainability, or simply offering entertainment, the creative possibilities are virtually endless. With Navigo®’s cloud-based platform, property managers can streamline content management, pre-plan schedules, and deliver real-time updates, ensuring that every message is delivered with impact and precision. The future of real estate signage is here, and it’s digital, interactive, and highly engaging. Explore itouchinc.com for more information on our solutions or contact us for needs unique to your property or project.
In the world of property management and real estate, digital signage is rapidly becoming more than just a reading board or a tool for static messaging or basic wayfinding. It's an innovative platform that provides endless opportunities for creative content to enhance the building experience for tenants, visitors, and employees. By utilizing digital displays, property managers can transform traditional spaces into dynamic, interactive environments that engage and inform in real-time. From interactive tenant directories to multimedia presentations, digital signage offers the "real estate" for creativity to flourish.
Navigo® Cloud-based Content Management System (CMS) amplifies this creative potential by enabling remote management, real-time updates, and pre-planned content scheduling, all in one seamless platform. This article explores how digital signage provides the space for creative multimedia content and how Navigo®’s cloud platform maximizes its benefits.
Digital signage allows property managers to think beyond simple messages, offering a wide range of content types that enhance user engagement and provide valuable information. The following are examples of how digital signage can be used to display creative, dynamic, and interactive content in commercial properties, office buildings, and mixed-use spaces:
Interactive Tenant Listings Imagine a digital directory at the entrance of a building where visitors can access detailed tenant information by simply scanning a QR code. These interactive listings can feature company websites, videos showcasing business profiles, and slideshow presentations with key offerings. Property managers can update tenant listings remotely, keeping the information current without the need for physical revisions.
Employee and Tenant Profiles Digital displays can be used to showcase employee and tenant profiles, highlighting the people behind the businesses and building a stronger sense of community. This could include photos, bios, and contact details, or even brief video introductions. These profiles foster engagement and help tenants feel more connected to the space they work in.
Multimedia Presentations and Animations Create vibrant, multimedia presentations and animations that highlight building features, events, or tenant promotions. Whether it’s showcasing the latest building amenities, upcoming events, or simply creating a visually appealing environment, digital signage offers the flexibility to use dynamic animations and videos that would be impossible with static displays.
Music Playlists For common areas or lounges, property managers can create curated music playlists to enhance the atmosphere. These can be displayed alongside other content or accessed via a QR code. Music can tie into different themes (e.g., ambient sounds for relaxation or upbeat tunes for high-energy spaces) to complement the building’s environment.
Historical Facts and Trivia Adding an educational touch to your digital signage can be as simple as displaying interesting historical facts or trivia about the building, its location, or the industry. This could also extend to tenant anniversaries or milestones, building historical moments, or local cultural facts, making the space more engaging and memorable.
Sustainability Information With growing interest in sustainability, digital signage can serve as a tool for promoting building energy usage and eco-friendly initiatives. Real-time data on energy consumption, water usage, or recycling programs can be displayed on screens, educating tenants and encouraging sustainable behaviors.
Transit Access and Real-Time Information Integrating TransitAccess® software into digital signage allows property managers to display real-time transit schedules, updates, and alerts. This can include bus, subway, or bike share information tailored to the building’s location, helping tenants and visitors easily plan their commutes.
Holiday Themes and Observances Digital signage can bring a festive atmosphere to the property with rotating holiday themes, decorations, or greetings for national holidays and observances. From seasonal décor for Christmas and Halloween to commemorations of National Health Day or Earth Day, digital signage makes it easy to update visuals for each occasion.
Inspirational Biophilic Designs and Nature Content Biophilic design—incorporating elements of nature into the built environment—can be brought to life on digital screens. Displaying calming nature imagery such as forests, oceans, or mountain landscapes, or even short clips of natural environments, can create a serene, restorative atmosphere for tenants. Nature-inspired designs can also include statistics about the health benefits of biophilic design, adding a layer of wellness to the space.
Quotes and Employee Spotlights Inspirational quotes and employee spotlights can be integrated into the digital display schedule, providing an uplifting and motivating environment. Whether it’s a weekly “Employee of the Month” highlight or a daily motivational quote, this content fosters a positive culture within the building.
Food Truck Menus and Deli Specials For properties with food trucks or on-site delis, digital signage is an ideal medium to display daily menus, specials, and location updates. QR codes can be added for easy access to digital ordering systems, or to encourage social media engagement for foodies looking to try something new.
Local Merchant Coupons and Paid Advertising Digital signage can also generate revenue by offering local merchants the opportunity to advertise their products or services. Through paid advertising, digital screens can display coupons, discounts, and promotions from nearby businesses. This creates a mutually beneficial relationship between property managers and local merchants, while adding value for tenants.
Health and Wellness Information Displaying health and wellness tips—such as fitness challenges, nutritional advice, or mental health resources—can add value to the tenant experience. Digital signage can share updates on building wellness programs, fitness class schedules, or even provide reminders for flu shots and health screenings.
One of the most powerful features of Navigo®'s cloud-based CMS is the ability to pre-plan and schedule display content well in advance. Property managers can set up content for days, weeks, or even months ahead, ensuring that displays are always up-to-date and aligned with building events, holidays, or business initiatives.
Using Navigo®, content scheduling can be customized by day, time, and screen location. This ensures that the right content is displayed at the right time, optimizing tenant engagement. For example, you might schedule work announcements or important reminders to appear in the mornings, while entertainment content or health tips might be shown in the afternoon or evening.
Additionally, Navigo® allows for real-time updates across all displays, making it easy to make last-minute changes. If there’s an unexpected event—such as an urgent maintenance notice or a special announcement for a tenant—property managers can update the displays remotely, without the need to visit each building or manually replace physical signage.
Digital signage is much more than just a way to display static information—it’s a powerful tool for creativity, engagement, and communication. By offering property managers the ability to display dynamic, interactive, and multimedia content, digital signage transforms buildings into living, breathing spaces that engage tenants and visitors in new and exciting ways. Whether it's showcasing tenant profiles, promoting sustainability, or simply offering entertainment, the creative possibilities are virtually endless. With Navigo®’s cloud-based platform, property managers can streamline content management, pre-plan schedules, and deliver real-time updates, ensuring that every message is delivered with impact and precision. The future of real estate signage is here, and it’s digital, interactive, and highly engaging.
Explore itouchinc.com for more information on our solutions or contact us for needs unique to your property or project.
