Many organizations understand the need to adopt new technologies and modernize their brand. However, many organizations fail to get the most out of the technology they do invest in. As your digital signage partner, we want to help ensure you understand your signage investment and get the most out of it.
Are you looking into digital signage for your workplace but want to understand the ways to utilize it first? Have you already invested in digital signage but want to ensure you are using it to its fullest capabilities?
There are many ways to utilize digital signage that can help you accomplish your organizational goals. To help you understand them and to get the most out of it, we created this article highlighting many unique ways that businesses can utilize digital signage in their workplaces.
How Can Businesses Use Digital Signage?
Digital signage is a great investment because of its versatility. It can help an organization improve employee engagement or be used to create a better experience for its visitors. It can save time and productivity compared to constantly changing static signs or can be used to upgrade and modernize a facility. When used well, it can offer many benefits to nearly any facility.
Are you wondering how you can use digital signage in your workplace? Below we explore several ways that digital signage can transform your workplace.
Internal Communication
Perhaps one of the most helpful aspects of digital signage is how it can improve internal communications. With digital signage, you can keep employees informed about company news, events, and announcements with real-time displays. This helps cut down on confusion and miscommunication within the workplace. Here are a few examples:
Company News: Keep employees informed about company news, events, and milestones, fostering a sense of community and pride. Employee Recognition: Highlight employee achievements, birthdays, work anniversaries, and other milestones to boost morale and reinforce a culture of appreciation.
Safety Reminders: Display important safety guidelines, emergency procedures, and reminders to promote a safe working environment.
Scheduling Meeting Rooms: Digital signage can be used to manage meeting room bookings and availability. Even the seemingly small things such as this still make a huge difference with efficiency and internal communications.
Employee and Visitor Engagement
Digital signage can be used to engage both visitors and employees, and also encourage interaction within the workplace. Consider the following strategies:
Employee Surveys and Feedback: Use digital signage to conduct surveys and solicit feedback from employees on various topics, such as workplace satisfaction, ideas for improvement, and event preferences.
Interactive Displays: Incorporate touchscreen displays or interactive elements to allow employees to explore company information, training materials, and resources at their own pace.
Visitor Management and Sign-in: Digital signage software has the ability to streamline visitor check-ins and provide guests with directions and information. This can help businesses across all industries create a more efficient guest check-in process. Giving guests the ability to check themselves in and out will allow staff to attend to more specific needs of their guests.
Social Media Feeds: With digital signage, you can integrate social media feeds to showcase employee-generated content, promote company culture, and encourage social sharing.
Entertainment/Engagement - Video Walls: Create immersive experiences with video walls displaying engaging content. Having unique experiences for your guests will create a lasting impression and can become your advantage over your competitors.
Performance Metrics and KPIs
Digital signage offers a dynamic platform for displaying key performance indicators (KPIs), metrics, and real-time data updates. This can help keep employees informed about company performance and progress toward goals. Examples include:
Sales Dashboards: Display sales metrics, revenue targets, and performance leaderboards to motivate sales teams and drive results.
Production Metrics: Showcase production metrics, efficiency indicators, and quality control data to keep manufacturing teams informed and engaged.
Customer Feedback: Share customer feedback, satisfaction scores, and testimonials to reinforce the importance of customer service and satisfaction.
Directories and Wayfinding
In large office buildings or campuses, digital signage can serve as a helpful wayfinding tool to assist employees and visitors in navigating the space. Consider the following applications:
Interactive Maps: With the help of digital wayfinding signage and directories, you can help employees and visitors navigate large offices. Providing interactive directions and maps will create a stress-free wayfinding experience, reducing stress for your employees and guests alike. Provide interactive maps and directories to help employees and visitors locate meeting rooms, offices, amenities, and other points of interest.
Event Schedules: Display schedules for meetings, conferences, and events, along with room assignments and directions, to ensure attendees arrive at the right place at the right time.
Digital Directory: Digital directories provide an easy way for employees and visitors to get clear and concise directions to their destination. With the help of digital wayfinding signage and directories, you can help employees and visitors navigate large offices. Providing interactive directions and maps will create a stress-free wayfinding experience, reducing stress for your employees and guests alike.
Branding and Marketing
Digital signage offers opportunities for businesses to reinforce their brand identity and marketing messages within the workplace. Here are a few ways to leverage digital signage for branding and marketing purposes:
Branded Content: Incorporate branded content, visuals, and messaging to reinforce brand identity and values throughout the workplace.
Product Promotions: Showcase product promotions, upcoming launches, and marketing campaigns to keep employees informed and excited about company initiatives.
Client Testimonials: Highlight client testimonials, case studies, and success stories to instill confidence in employees and reinforce the value of their work.
What Enhancements Does Your Workplace Need?
What are your organization’s goals? Are you seeking to improve employee engagement? Want to modernize your facility? Do you want to improve the ROI of your current digital signage? As you just read, digital signage offers numerous benefits, from enhancing communication to improving operational efficiency.
By carefully considering your business needs and choosing the right software provider, you can unlock the full potential of digital signage for your business. As your digital signage partner, we would be glad to help guide you in the right direction. We can help you explore digital signage solutions and create unique content to meet your needs. Contact us to start a conversation to explore how your workplace can get the most out of digital signage.
Explore itouchinc.com for more information on our solutions or contact us for needs unique to your property or project.
